Great article, thank you! I think the trade-craft and ‘magic’ really happens when you need to define your target audience. This is often the trickiest (and most impactful!) part. Knowing how to segment your market using data, experience and intuition, and then prioritizing the most profitable segments (., you only want to go after the most attractive and lucrative customers) is key. We’ve guided business owners who initially approached us with the ‘wrong’ target audience, and were spinning their wheels (and wasting a lot of money and time) promoting their value prop to the ‘wrong’ customers… A painful mistake which can be fixed by using the appropriate techniques and data-driven tools to ensure you segment your market in the right way and accurately prioritize the segments so your business is focusing on increasing sales!
We are one of Northern Ireland's leading manufacturers of bespoke stainless steel products, carrying out work right across Ireland.
Every item manufactured by Dawson M&E has been designed to the highest standards, using the best quality materials and excellent workmanship. Our talented, knowledgeable team of designers and fabricators join together to produce the highest quality products, competitively priced and delivered on time to achieve total customer satisfaction. We provide our customers with a full service including; consultation, design, manufacture and installation if desired.
With customer service our main priority, we work closely to offer a range of bespoke products, designed to your needs within various sectors including; healthcare and sterile service, the catering and food industry, education, pharmaceutical, industrial, conveyor and packaging systems and architectural.
To see what we can offer, browse through our website or contact us on
(028) 3833 6612