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We argue that noise distracts people but that the degree of distraction induced by various noise levels will affect creativity differently. A high level of noise may cause a great deal of distraction, causing individuals to process information to a lesser extent and therefore to exhibit lower creativity. A moderate (vs. low) level of noise, however, is expected to distract people without significantly affecting the extent of processing. Further, we reason that such a moderate distraction, which induces processing difficulty, enhances creativity by prompting abstract thinking. We predict, in sum, that a moderate level of noise will enhance creativity relative to both high and low levels of noise.

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