Putting the number 'one' in the title entices clicks for a good reason. It may be the loneliest number, but people identify with it. It also makes the title extra exciting. Which title is better? 'This One Way To Make A Turkey Sandwich Will Make You Swear Off All Other Sandwiches Forever' or 'Ten Ways to Make A Turkey Sandwich That Will Make You Swear Off All Other Sandwiches Forever'. While both make bold claims, the title with the word 'one' in it is going to be far easier to digest and it piques the curiosity a bit more. Readers are going to wonder what in the world that single tip could be.
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