Overall, competitor analysis is an important aspect of any business. It is important to understand your competition in any industry in order to remove barriers that would prevent the company’s success. Competitor analysis will also help target markets. Competitor analysis helps us if a companies competitor targets a market that you have not yet targeted, your company could take initiative and move into the market. In the class, when my group created a marketing plan for the Fit Bit we performed a competitive analysis which researched our competitors in the fitness industry. This analysis of the industry compared the strengths in services, prices, advertisements, and customer satisfaction. In this analysis it allowed us to form a marketing plan for our new product based on our competitors and what is already out in the specific industry.
In the fall of 2011 the Sanofi Pasteur plant flooded causing problems with mold.  The facility, located in Toronto, Ontario, Canada, produced BCG vaccine products, made with the Glaxo 1077 strain,  such as a tuberculosis vaccine ImmuCYST, a BCG Immunotherapeutic -a bladder cancer drug. By April 2012 the FDA had found dozens of documented problems with sterility at the plant including mold, nesting birds and rusted electrical conduits.  The resulting closure of the plant for over two years resulting in shortages of bladder cancer and tuberculosis vaccines.  The Toronto Sanofi plant  On October 29, 2014 Health Canada gave the permission for Sanofi to resume production of BCG.